The Best Work You May Never See: Heyah's "Loose Pants"
A succession of people from different walks of life is seen wearing pants that are several sizes too large. A traffic cop is using one hand to direct vehicles, the other to hold up his trousers. Others with oversized pants incluee fashion models, a TV weather girl, and guys with ballooning swimming trunks. A parting super puts all this into context; it reads, "Now your calls can be unrestricted too."
Agency: G7, Warsaw Pavel Cieninski, Tomek Wocjciechowski, creatives; Piotr Owsianka, producer. Production Company: Produkcja, Warsaw Jamie Lane, director (repped by greatguns, London); Anna Emany, producer; Wit Dabal, DP. Postproduction: Laboratorium, Warsaw telecine Audio: Sniffy Dog, London Michael Blainey, composer/sound designer/audio mixer.