The Best Work You May Never See: Simon Malls' "Tires, Underwear, Slippers"
This spot consists of people receiving inappropriate gifts, such as a balding man getting an electric hair dryer. The alternative: give friends and family a Simon Malls' gift card so that they can buy whatever they like.
Agency: Publicis USA Indianapolis: Lloyd Wolfe, executive creative director; Larry Jarvis, associate creative director/art director; Kait Gaskey, producer. Production Company: Crossroads Films Bruce Hurwit, director; Camille Taylor, Carole Hughes, executive producers; Coni Lancaster, prdoucer; Jay Spangler, production supervisor; Giorgio Scali, DP. Editorial: 89 Editorial, Inc. Mike Coletta, editor; Bob Cagliero, executive producer; Juliet Conti, producer; Vriana Bohling, assistant editor. Postproduction: Company 3 New York Tim Masick, colorist Visual Effects: Headlight Design + VFX Steve Zourntos, Flame artist; Lana Aklilu, producer Audio: Earshot Audio, Indianapolis Rick Such, audio engineer.