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Toohey's "Catapult"


Wednesday, Apr. 12, 2006


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Medieval catapults surface in a contemporary urban setting with people scrambling to load the weapons and fire a mix of ingredients skyward�malt, hops, barley, and then two young women and an Elk. This mysterious behavior is explained when the skies darken and black clouds appear. Indeed a storm is brewing�literally as beer rains down upon the masses, who raucously celebrate. A Toohey's label appears on screen, replete with its signature elk.


Agency: Saatchi & Saatchi David Nobay, creative director; Peter Buckley, art director; Tim Brown, copywriter; Scott McBurnie, producer. Production Company: Exit Films Garth Davis, director; Greg Fraser, DP Editorial: Guillotine, Sydney Drew Thompson, editor Postproduction: Fin, Sydney Music: Nylon Studios


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