1. What advice do you have for new directors? 

2. What advice can you offer to up-and-coming producers? 

Rowley Samuel
EVP, head of integrated production
Energy BBDO

1) Less is more! Limit your reel to the shortest, most impactful version of your very best work. Prospective clients/producers will only ever remember one or two films. Don’t use a montage of your work, we can’t judge the quality of the work through a bite-sized clip set to music. Make sure you have the flexibility in your contract with production companies/reps/agents to be your own agent when you need to, work comes from all kinds of different sources and sometimes a project might be a great fit for you as a director but a conflict for your production company.

2) If you’re an up-and-coming Agency Producer make sure you learn as much as possible about Line Producing and how it works, agencies are going to be using this skill set more and more. Learn everything you can from legacy production models, producers and production companies but understand what makes efficient and low-cost production happen. Connect and network with the newer, independent directors, line producers, editors and the innovative production companies that are expert in this. Try hard to advocate for the more unexpected director choice if you feel its the best one, they will often deliver far above and beyond when they are slightly challenged.

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