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Sony Electronics, Sony Pictures Home Entertainment and Best Buy, in collaboration with National CineMedia (NCM), today launched the industry’s first cross-promotion created to highlight the 4K entertainment experience.

The promotion, which runs from Aug. 15 to Sept. 25, includes a 30-second spot shown in theaters in NCM’s FirstLook movie pre-show, featuring select outtakes from The Amazing Spider-Man 2. The spot conveys all of the excitement of viewing great films on Sony 4K Digital Cinema projectors and how consumers can enjoy this experience at home on the latest Sony 4K Ultra HD TVs. [link to 30-second spot]

“4K entertainment provides a much more immersive viewing experience, with amazing clarity and quality, and only Sony can deliver this in the cinema and at home,” stated Mike Fasulo, President and COO,

Sony Electronics. “Sony is proud to join with Sony Pictures Home Entertainment and Best Buy in conveying this message to consumers everywhere.”

“Sony Pictures Entertainment is widely regarded as Hollywood’s premier 4K studio,” said Man Jit Singh, President, Sony Pictures Home Entertainment. “Thanks to our renowned 4K acquisition, restoration and production facilities, movie enthusiasts can now enjoy such films as The Amazing Spider-Man 2 in both digital 4K and HD, as well as on Blu-ray Disc.”

Multifaceted Campaign
The new 30-second spot has been specifically designed to motivate consumers to undergo a 4K Ultra HD demonstration at Sony Experience stores, which can be found in more than 350 Best Buy locations across the U.S. The campaign will be further supported by 50 in-store events, on-line media and also coinciding with a Best Buy circular on Aug. 17.

“4K ultra high definition televisions represent a meaningful improvement in the home theater category,” said Hubert Joly, Best Buy president and CEO.  “That is why we are pleased to offer customers the Sony Experience at Best Buy, allowing them to see for themselves how impressive this technology truly is.  The promotion announced today by Sony combines this new technology with exciting content, giving consumers a sense of what they can look forward to as they consider a 4K television,” Joly added.

In addition to being seen on more than 3,600 AMC and Regal Entertainment Group movie screens nationwide, the new 4K spot will also be shown across NCM’s Lobby Entertainment Network (LEN), as well as on mobile devices via the NCM Digital. In total, the Sony 4K campaign is expected to generate more than 22 million impressions.

THE AMAZING SPIDER-MAN 2^TM is available Aug. 19 on 3-disc Blu-ray^™ 3D, 2-disc Blu-ray, DVD and Digital HD. The film is rated PG-13 for sequences of sci-fi action/violence.

© 2014 Columbia Pictures Industries, Inc. and LSC Film Corporation.  Marvel, Spider-Man and all related character names and their distinctive likenesses: TM & © 2014 Marvel Entertainment, LLC and its subsidiaries.  All Rights Reserved.

SONY ELECTRONICS
Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service.

Sony is noted for a wide range of consumer audio/visual products, such as the BRAVIA^® 4K Ultra HD, 3D and high-definition televisions, Cyber-shot^® compact cameras, Alpha Interchangeable Lens Cameras, Handycam^® camcorders, high-resolution audio products and portable audio products. Sony is also a leading manufacturer of audio/video technologies for broadcast, live production and B2B applications, highlighted by the CineAlta™ 4K cameras, SXRD™ 4K digital projectors, XDCAM line of tapeless technologies and a range of A/V professional products and accessories. For more information, visit Sony.com/News.

SONY PICTURES HOME ENTERTAINMENT
Sony Pictures Home Entertainment (SPHE) is a Sony Pictures Entertainment (SPE) company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.