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Skol Beats Senses "Underwater"

By

SPW Editor
Tuesday, Oct. 28, 2014

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The television commercial is actually a party as indescribable as the new Skol Beats Senses. At the blue party – an homage to the colour of the Skol bottle, the DJ, barman, and clubbers are shown partying underwater. The film was shot entirely underwater, using specialized imported equipment to capture the scenes.  The final result shows lightness of the movements that were made possible by strategically located divers for each actor to provide them with oxygen – invisibleto the eye in the finished film. RELEASE DATE: 23.10.2014  LENGTH: 60" | 30”

Credits

CLIENT: Ambev
TITLE: Underwater
PRODUCT: Skol Beats Senses

AGENCY: F/Nazca Saatchi & Saatchi
EXECUTIVE CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima
CREATIVE DIRECTOR: Theo Rocha
CREATIVES: Theo Rocha | Rodrigo Visconti | Pedro Hefs
AGENCY PRODUCER: Victor Alloza | Renato Chabuh | Gisele Campos | Maira
Massullo | Rafael Paes
ACCOUNT SUPERVISOR: Marcello Penna | Ricardo Forli | Rafael Cappelli | Marcela
Paiva | Bárbara Gomes
MEDIA: Fábio Freitas | André Cais | Bruno Storace | Ricardo Barros | Vivian Simões |
Thalles Reis
PLANNERS: José Porto | Guilherme Pasculli | Victor Marx | Felipe Santini | Livia
Pinheiro

PRODUCTION HOUSE: PBA Cinema/Produtora Associados
DIRECTOR: Jonathan Gurvit | Mayra Gama
PRODUCTION DESIGNER: Muriel Rañi
CINEMATOGRAPHER (D.O.P): André Faccioli
EXECUTIVE PRODUCER: Mayra Gama
PRODUCER: Luiz Armesto
EDITOR: Rami D’Aguiar
FINALIZADOR: André Baltrusaitis

POST-PRODUCTION: Clan VFX
SOUND HOUSE: Tesis
SOUND DESIGN/ARRANGEMENT: Leandro Beraldo | Silvio Piesco
VOICE OVER: Carolina Manica
MUSIC: Tropkillaz “Baby Baby”
CLIENT APPROVAL: Pedro Earp | Fábio Baracho | Pedro Adamy | Taciana Avila

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