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Porsche "Forever Amazing"

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hesh@ragingarti...
Tuesday, Sep. 22, 2015

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Produced by ADDigital Productions, directed by Sam Ciaramitaro, and created via Cramer-Krasselt, “Forever Amazing" turns on the notion that few things are as amazing the hundredth time as they were the first time. Taking a Porsche for a spin is one of those things. The 1:11 piece features real drivers and passengers; their excitement is genuine, and it is impossible to know who has been in a Porsche before and who has not. Shot at the new Porsche Experience Center in Atlanta, it the first time a film crew has had access to the track. This is one of three back-to-back docu-style branding projects delivered for the carmaker. Of the collaboration with ADDigital, producer Robyn Boardman said: “The relationship is so good and it’s so enjoyable, and we’re producing great stuff, why wouldn’t you want to work together?”

Credits

Agency: Cramer-Krasselt / Chicago
Chief Creative Officer: Marshall Ross
VP, Creative Director: Bill Dow
Creative Director: Rick Standley
Producer: Robyn Boardman

Production Company: ADDigital Productions / New York
Executive Producers: Tom Mooney, Dan Klein
Director: Sam Ciaramitaro
DP: Anthony Arendt
 

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