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POP by Stella McCartney (full film)

By

hesh@ragingarti...
Wednesday, Aug. 24, 2016

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Set in the California desert, this film for Stella McCartney's POP fragrance reunites editor Jeff Selis of Bonch Post with director Melina Matsoukas of Prettybird. It stars Grimes, Lourdes “Lola” Leon, Amandla Stenberg and Kenya Kinski-Jones - the four young women embark on an adventure that takes them from a motel pool to the open road - naturally, they’ve filled their pink convertible with water. It’s all part of a fun, dreamy, style piece from the same director-editor team that delivered the music video for Beyoncé's "Formation." Selis won the 2016 AICE Award in the Music Video category for his work on that project, which is also up for Video of the Year, Best Pop Video at the MTV VMA’s August 28. 

For the "POP" campaign, Selis cut a :60, a :30, and four :10 edits featuring each of the campaign’s stars.

Credits

Client: POP by Stella McCartney

Production Company: Prettybird
Director: Melina Matsoukas

Editorial Company: Bonch Post 
Editor: Jeff Selis

Music: 'Venus Fly' by Grimes ft. Janelle Monae

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