Sunday, July 15, 2018
You are here:

"2017 Detroit Lions Uniform Reveal"

By

DWAgency
Wednesday, May. 24, 2017

1930 views

Log in or register now!

The Detroit Lions set out to reveal their new uniforms to the world in spectacular fashion. Together with Cutters Studios, they created and produced an event like no other. Our concept was part event, part art installation. We built a massive geometric lion head sculpture as the centerpiece to the immersive experience. Our teams first modeled the head in Maya and then built and animated all of the projection maps in Cinema 4D. Finally, we composited everything in After Effects. To help visualize the whole show for approvals, we built a scale scene in 3D as well. Together with our production partners, we constructed giant two-story-high screens to project the heritage and the heart of the Lions organization. We also helped devise a themed choreographed dance routine by the Lions’ Cheerleaders. Overall, 3,500 Lions fans got to experience the show in person, while over 300,000 fans watched it all happen LIVE on the official Facebook page.

Credits

Project Name: "2017 Detroit Lions Uniform Reveal"
Event Date: April 13, 2017
Broadcast on YouTube: https://youtu.be/ASmI7uJ9xNU
Case Study Video: https://vimeo.com/218705620

Client: Detroit Lions
Senior Vice President of Business Development: Kelly Kozole
Vice President of Marketing: Emily Griffin

Production and Post: Cutters Studios Detroit
Director/Creative Director: Jason Cook
Executive Producer: Dave Peyton
Producer: James Henry
Managing Director: Kurt Kulas
Account Manager: Kim Fairman
Creative Design: Dimitri Bourdos, David Do, Brian Gustafson, Chris Jun, Nicholas Mouhot, Thuc Nguyen, Keith Slawinski, Paul Williams, Ella Yoon
Creative Editors: Darcy DiPlacido, Karl Rausch ("Now & Next" and "Reveal")
Creative Editors: Ray Straight, Jim Talbot ("Then")
Finish Editors: Liz Conger, Larry Puskar ("Then")
Colorist: Eric Maurer
Flame / Clean Up Artists: Ann Allen, Tricia Garrisi
Special Thanks: Patrick Kujawski

Sound Company: Another Country Detroit
Audio: Josh Condon, Melina Lescoe, Erik Maluchnik, Frankie Mastrangelo, Joe Philips, Jeremy Schemm, Jay Scott

Discipline: 
Genre: 
Style: 
Media Type: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Jul. 13, 2018

The Martin Agency has created a department called Talent & Culture...

Friday, Jul. 13, 2018

Budweiser has a boat on the Moscow River and a disco. Coke set up an...

Friday, Jul. 13, 2018

Sterling K. Brown and Donald Glover aren't such Emmy outliers this year...

Friday, Jul. 13, 2018

Oren Brimer , a director and writer on HBO’s Crashing --starring Pete...

Friday, Jul. 13, 2018

Creative content company Alkemy X has hired Eli Rotholz as VP of business...

Friday, Jul. 13, 2018

An awkward middle school girl might be the last subject one would expect a...

Recent SPW Releases

Friday, Jul. 13, 2018

GameStop delivers on the promise that stranger things can happen than an...

Friday, Jul. 13, 2018

The Hollywood Section of SMPTE ® , the organization whose standards work...

Friday, Jul. 13, 2018

Pace Pictures recently hosted international filmmakers from the Global...

Friday, Jul. 13, 2018

Sound Lounge, New York’s leading independent sound facility announces that...

Thursday, Jul. 12, 2018

Nominations for the 70 th Emmy ® Awards were announced today by the...

Top