The Detroit Lions set out to reveal their new uniforms to the world in spectacular fashion. Together with Cutters Studios, they created and produced an event like no other. Our concept was part event, part art installation. We built a massive geometric lion head sculpture as the centerpiece to the immersive experience. Our teams first modeled the head in Maya and then built and animated all of the projection maps in Cinema 4D. Finally, we composited everything in After Effects. To help visualize the whole show for approvals, we built a scale scene in 3D as well. Together with our production partners, we constructed giant two-story-high screens to project the heritage and the heart of the Lions organization. We also helped devise a themed choreographed dance routine by the Lions’ Cheerleaders. Overall, 3,500 Lions fans got to experience the show in person, while over 300,000 fans watched it all happen LIVE on the official Facebook page.
SPW CreditsProject Name: "2017 Detroit Lions Uniform Reveal" Event Date: April 13, 2017 Broadcast on YouTube: https://youtu.be/ASmI7uJ9xNU Case Study Video: https://vimeo.com/218705620 Client: Detroit Lions Senior Vice President of Business Development: Kelly Kozole Vice President of Marketing: Emily Griffin Production and Post: Cutters Studios Detroit Director/Creative Director: Jason Cook Executive Producer: Dave Peyton Producer: James Henry Managing Director: Kurt Kulas Account Manager: Kim Fairman Creative Design: Dimitri Bourdos, David Do, Brian Gustafson, Chris Jun, Nicholas Mouhot, Thuc Nguyen, Keith Slawinski, Paul Williams, Ella Yoon Creative Editors: Darcy DiPlacido, Karl Rausch ("Now & Next" and "Reveal") Creative Editors: Ray Straight, Jim Talbot ("Then") Finish Editors: Liz Conger, Larry Puskar ("Then") Colorist: Eric Maurer Flame / Clean Up Artists: Ann Allen, Tricia Garrisi Special Thanks: Patrick Kujawski Sound Company: Another Country Detroit Audio: Josh Condon, Melina Lescoe, Erik Maluchnik, Frankie Mastrangelo, Joe Philips, Jeremy Schemm, Jay Scott
Boma | Camp Sugar Brand Identity
Rebel Wilson's Directorial debut “The Deb” premiered as the closing night film at this year’s Toronto International Film Festival (TIFF). Adding a touch of creative flair to the film’s debut, the team at Boma helped in crafting the brand identity for Wilson’s production company, Camp Sugar.
“Rebel and her team approached us with this adorable character design and a simple question: ‘Can we make this happen in time for Toronto?’” shares Jason Cohon. “As huge fans of animation, and with such a fantastic concept from Josh and Meredith on Rebel’s team, it was an easy ‘yes!’”
The :05 identity opens in a serene forest scene featuring a hand-carved wooden sign reading “Camp Sugar.” As the camera reveals two hands gently holding the sign, a little girl playfully peeks from behind, inviting the audience into the world of Camp Sugar. Boma was tasked with designing and animating the 3D environment and character, delivering a fully rendered introduction that will serve as a long-lasting signature for Rebel Wilson’s films for years to come.
“We had so much fun making this and hope to be able to do many more unique versions for all of Camp Sugar’s films.”
Based in Los Angeles, Boma was created to fill a need for quicker turnarounds and tighter budgets while maintaining quality at the highest creative level. With a fully remote pipeline, global partnership across three continents and a team of senior creative talent, Boma is equipped to scale projects rapidly, regardless of budget or timeline constraints.
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