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NBC Olympics Rio 2016 Opening Ceremony Promo


Kristien Brada-...
Wednesday, Aug. 3, 2016


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To build anticipation for its August 5th broadcast of the Rio 2016 Opening Ceremony, NBC Olympics, a division of the NBC Sports Group, turned to 2C Creative to collaborate on a powerful promo mixing creative ingenuity and special effects to convey a visual spirit of togetherness. The goal was to generate a true 3D look and feel that worked visually from several different angles. Do accomplish this, 2C created a 3D rig for the colorful lines that drive the spot. The team devised a setup using Cinema 4D that gave them the flexibility they needed while also achieving the look they desired. With this setup, 2C was able to rearrange the lines from scene to scene while keeping a consistent look and feel throughout the spot. The rig also allowed them to work efficiently and quickly given the project’s tight deadline. For the particle work and 3D line effect, 2C used X-Particles, an exceptionally fast tool that helped create a truly unique feel with a quick turnaround.


NBC Olympics

Chief Marketing Officer – John D. Miller

Vice President/Creative Director – Joseph Lee


2C Creative

Chief Creative Officer – Chris Sloan

Design Director – Luis Martinez

VFX Artist – Dmitri Zavyazkin and Andy Fernandez

Supervising Writer/Producer – Ben Frank and Marni Wagner

Writer/Producer – Eric Gardner and Michael Berkman

Lead Editor – Jeff Morelli

Technical Operations Manager – Ashley Hartford

Assistant Editor – Williams Naranjo

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