Mercedes-Benz's "Drive Pilot"
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CASEY1087 views
Mercedes’ new EQ fleet needed a visual language just as bold as its models for a launch during the iconic Masters Tournament. No one better suited than Cokau, the directorial team of Achille Coquerel—a former chief editor—and Thomas Kauffman—a former motion designer.
The brief: to portray the cars accelerating through naturalistic tunnels of long-exposure light. But shooting high-speed vehicles in long exposure on location was incompatible with the level of detail and high-fidelity premium feel that we were looking to achieve.
Our solution for the majority of the spots was to bring the EQ fleet to one of the most technologically advanced volume stages in the country. The environments were created in Unreal and displayed on the volume, to achieve a seamless atmospheric view. Road and wheel replacement was augmented in CG. Each shot was imbued with gravity-defying dynamism and fluidity, while a distinct palette of colored light helped differentiate the models while accentuating form and features of the cars.
AGENCY - MERKLEY + PARTNERS
CEO, Alec Gellert; CCO, Chairman, Andy Hirsch; ECD, Chris Landi; ECD, Kirk Mosel; Group Creative Director, Drummond Berman; Creative Director, Greg Wells; Director of Broadcast Production, Alex Kobak; Director of Business Affairs, Pam Carden; Senior Producer, Scott Mushinskie
PRODUCTION COMPANY - CASEY
Directors, Cokau; Executive Producer/ Managing Director, Patrick Casey; Producer, Lawrence T. Lewis; Head of Production, Caroline Klimerman; DOP, Chris Probst; Production Manager, Helen Urriola; 1st AD, Devaughn Hughson
EDITORIAL - ROAM
Managing Director/Owner, Krystn Wagenberg; Executive Producer, Wendy Rosen, Editor, Michael Elliot; Sr Assistant Editor, David Bryen
VFX - ARTJAIL LA & NY
MD/EP/Partner: John Skeffington; Head of Production NY & LA, Elizabeth Thuvanuti Keating; Senior Producer, Adriana Wong; Production Coordinator, Niabi Caldwell; Founder/Executive Creative Director, Steve Mottershead; VFX Supervisor/2D Lead, Christoph Schröer; Head of 3D, Jackie Liao; Shoot Supervisors, Christoph Schröer, Jackie Liao; 2D Artists: Dirk Riesenfeld, Fred Kim, Eric Concepcion, Marco Baratto, Min Hwa Jung, Ting-Jung Hsu, Chris Russo, Adam Schwartz; 3D Artists: Anthony Thomas, Weichieh Yu, Sandor Toledo, Jonathan Li, Ryan Taylor, Patrick Manning, George Arnold Concept Design: Bryant Grizzle Senior Data Tech: Shawn Schminke Data Tech: Chenelle Damas
COLOR - COMPANY 3
Color Producer, Shannen Troupe; Colorist, Sofie Borup
