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Ford Transit's "9 to 5ers"

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Ro Lawrence Media
Thursday, Oct. 9, 2014

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The campaign, entitled 9 to 5ers. marks the first time in over 30 years Ford has made a TV commercial to advertise a van. Created by Team Detroit, the package consists of a :30, :20/10, and broke nationally September 7th. “We wanted people to know this was a brand new vehicle built from the ground up, and the music had to have that same novel quality,” say Team Detroit Creative Directors Paul Kirner and Dan Weber. “We wanted it to be hard-hitting and tough, in a continuation of the style of the longstanding F-150 Truck campaign, but with its own personality.

Credits

Agency: Team Detroit

Chief Creative Officer: Toby Barlow
Creative Director: Paul Kirner
Creative Director: Dan Weber
Executive Producer:  Bob Rashid

Production & Post Company: King and Country

Director: Efrain Montanez
Art Director: Chris Kelley
Visual Effects Supervisor: Andrew Cook
Executive Producer: Jerry Torgerson
Senior Producer: Josef LeBeau
Post Coordinator: Rebecca Park
Line Producer: Cisco Newman
Editor: Mike Hackett
Assistant Editor: Austin Lewis
3D Artists: Kyung Park, Michael Johnson, Tim Salikov, Youn Kwack, Yu Okuizumi
Designers: Brad Mitchell, Tosh Kodama
Designers/Animators: Henry Castleton, Luis Martinez
Storyboard Artist: Dan Hamilton

Original MusicSonixphere

Sound Effects/Sound DesignSTIR Post Audio

Record/MixSound Lounge, NYC  Engineer/Mixer: Rob Sayers

Color Correct: Bob Festa / Company 3

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