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Duke Medicine's "Serious Cough"


The Colony
Tuesday, Mar. 3, 2015


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The Colony’s David Gaddie directs a new spot for The Variable and Duke Medicine. The spot pokes fun at those of us who Google our medical symptoms, usually assuming the worst, rather than making use of professional health networks and services like Duke Medicine.

SPW Credits

Title: “Serious Cough” / “Go To”

Client: Duke Medicine

Agency: The Variable
Creative Director: Joe Parrish, Agency Designer: Matt Cook, Senior Account Executive: Jodi Dias, Agency Producer: Keith Rose

Production Company: The Colony / Afterparty
Executive Producer: Angela Bowen, Producer: Zac Zimmerman, Director: David Gaddie, Director of Photography: Derek McKane, Editor: Thomas Vogt

VFX: Afterparty
Colorist: Jordan Lister, Creative Director (Go To): Gordon Waltho, Creative Director / Animator (Go To): Jordan Lister, Lead Compositor: Nickolas Crist



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