Wednesday, December 13, 2017
You are here:

Athene's "Be Brave"

By

HYPE
Thursday, Jun. 2, 2016

1822 views

Log in or register now!

Cinematic visuals take the new Athene commercial, via Agency Blue and produced by @LArge Productions, to places "you've only dreamt of." The new spot uses a uniform sea of people to represent conformity and the age-old metaphor of individuals having their heads in the sand compared to more progressive, innovative thinkers. The ad highlights Athene's focus, commitment and higher expectations, and celebrates those that embrace the same.  Aligning the right team for the project is a hallmark of @LArge's approach, and the orchestration of Amir Mokri and Dave Henegar to co-direct was the perfect pairing for this filmic, visual effects-intensive commercial. Mokri (DP for Man of Steel and Transformers, among blockbuster features) also served as the director of photography for the project, which was shot on location in the Nevada desert.

Credits

Client:    Athene

Advertising Agency: Agency Blue (MN)    
CEO/Chief Creative Officer: Brian Kroening
President: Leslie Crayne
Producer: Kris Wong Berrie

Production Company: @LArge Productions
Directors: Amir Mokri and Dave Henegar
DP: Amir Mokri
Managing Director: Tracy Mays
Executive Producers: Beth Aranda and Ashley Hydrick

Visual Effects Production: Butcher

Editorial Company: Butcher Editorial
Editor: Dave Henegar

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Dec. 13, 2017

This holiday season, there's all manner of conflict at your local movie...

Wednesday, Dec. 13, 2017

Interpublic Group has named Kristen Cavallo to serve as CEO of The Martin...

Wednesday, Dec. 13, 2017

Integrated content studio Humble has signed Dutch director Ismael ten...

Wednesday, Dec. 13, 2017

Three Billboards Outside Ebbing, Missouri , topped the field of SAG Award...

Wednesday, Dec. 13, 2017

Matt who? NBC’s “Today” show was the most-watched morning program for the...

Tuesday, Dec. 12, 2017

The Cannes Lions International Festival of Creativity has announced that...

Recent SPW Releases

Wednesday, Dec. 13, 2017

National TeleConsultants (NTC), a leading media technology consulting,...

Wednesday, Dec. 13, 2017

The production partnership of CinemaStreet Pictures and director Ed Han...

Tuesday, Dec. 12, 2017

Jordan Peele’s seismic thriller GET OUT captured the most wins from the...

Tuesday, Dec. 12, 2017

Over the course of 235 episodes, Jordan Brady’s RESPECT THE PROCESS has...

Monday, Dec. 11, 2017

Mob Scene, one of Hollywood’s leading entertainment marketing agencies for...

Monday, Dec. 11, 2017

The International Cinematographers Guild (ICG, IATSE Local 600) 55th...

Top