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Athene's "Be Brave"

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HYPE
Thursday, Jun. 2, 2016

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Cinematic visuals take the new Athene commercial, via Agency Blue and produced by @LArge Productions, to places "you've only dreamt of." The new spot uses a uniform sea of people to represent conformity and the age-old metaphor of individuals having their heads in the sand compared to more progressive, innovative thinkers. The ad highlights Athene's focus, commitment and higher expectations, and celebrates those that embrace the same.  Aligning the right team for the project is a hallmark of @LArge's approach, and the orchestration of Amir Mokri and Dave Henegar to co-direct was the perfect pairing for this filmic, visual effects-intensive commercial. Mokri (DP for Man of Steel and Transformers, among blockbuster features) also served as the director of photography for the project, which was shot on location in the Nevada desert.

Credits

Client:    Athene

Advertising Agency: Agency Blue (MN)    
CEO/Chief Creative Officer: Brian Kroening
President: Leslie Crayne
Producer: Kris Wong Berrie

Production Company: @LArge Productions
Directors: Amir Mokri and Dave Henegar
DP: Amir Mokri
Managing Director: Tracy Mays
Executive Producers: Beth Aranda and Ashley Hydrick

Visual Effects Production: Butcher

Editorial Company: Butcher Editorial
Editor: Dave Henegar

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