- Monday, Aug. 22, 2016
- DEARBORN, Mich.
GTB (formerly known as Team Detroit, Blue Hive, and Retail First) has promoted Sumer Friedrichs to SVP, director of integrated production and Christian Colasuonno to director of digital production. Newly branded in May 2016, GTB is WPP’s largest agency group.
Friedrichs began her career as an ABC news affiliate before joining ESPN as a producer. Years of automotive and advertising experience with agencies like Y&R and Campbell Ewald led her to GTB in 2007 as a freelancer specializing in social, digital, and production.
In his past three years with GTB, Colasuonno has focused on building and leading digital production teams within the agency. Prior to GTB, he produced for Tribal DDB, JWT, Sony Studios, Margeotes Fertitta & Partners, among others, in San Francisco and NYC. As director of digital production, Colasuonno will take an expanded role in overseeing the complete digital portfolio for the Ford Motor Company client, as well as, other GTB clients.