- Wednesday, Aug. 17, 2016
- NEW YORK
Barton F. Graf has hired Nate Naylor and Dominic Poynter to serve, respectively, as group creative director and head of communications strategy.
Naylor will work on a number of new agency clients and will advise on creative direction and design across Barton’s client list. Naylor, who brings 18 years of experience to the role, spent the past five years freelancing as an art and creative director and has developed campaigns for Cadillac, Comedy Central, Nike and HP, among others. He co-directed video for U2 and developed the launch of Bono’s (Red) initiative. Naylor’s agency experience spans across Wieden + Kennedy, Modernista!, Goodby Silverstein & Partners, and Butler, Shine, Stern & Partners.
As head of communications strategy, Poynter will report directly to chief strategy officer Laura Janness and will be responsible for advising all clients on driving ideas across channels. Poynter joins Barton from Anomaly, where he was head of communications planning. While there, he worked on award-winning campaigns for the Super Bowl and World Cup for Budweiser, as well as on other brands like Diageo and Duracell. Early in his career, Poynter left his role as business director at Mindshare UK to pursue an MBA at NYU Stern School of Business.