The Cannes Lions International Festival of Creativity will recognize Mattel’s chairman and CEO Ynon Kreiz as Entertainment Person of the Year. Presented in recognition of the vital role that entertainment plays in the marketing and communications landscape, the award celebrates the creativity that inspires others to produce truly compelling, meaningful, and entertaining content.
Kreiz has led a multi-year transformation strategy that established Mattel as an IP-driven, high-performing toy company. Under his leadership, Mattel Films has announced 16 motion pictures in active development with major studio partners. Its first movie, “Barbie,” became a cultural phenomenon, achieving the largest global box-office in 2023 and the industry’s 14th-highest grossing movie of all time. The culture shifting Barbie movie was nominated for eight Academy Awards including Best Picture and received the Oscar for Best Original Song.
Mattel has a growing More