Sunday, October 21, 2018
You are here:

Top Spot of the Week: Sebastian Strasser Directs "Kids' Dreams" for VW, Grabarz & Partner 

By

Robert Goldrich
Thursday, Jan. 4, 2018

1865 views

Log in or register now!

In this spot titled “Kids' Dreams,” Volkswagen initially lets vehicles of other manufacturers take center stage--which is quite a departure from the automotive advertising norm. These models are presented as children’s dream cars which make the kids forget everything else around them when they see them. 

This is where the VW Golf comes into its own. Thanks to the city emergency brake function of the “Front Assist” ambient traffic monitoring system, the Golf brakes automatically just in time as a boy who is immersed in daydreams walks onto the road, with his eyes following a sports car that has just passed by. 

Sebastian Strasser directed “Kids' Dreams” via Berlin production house ANORAK Film for agency Grabarz & Partner Werbeagentur GmbHf.

Credits

Client Volkswagen Agency Grabarz & Partner Werbeagentur GmbHf Ralf Heuel, creative CEO; Tobias Ahrens, group creative director; Matthias Preuss, creative director/art director; Jakob Eckstein, creative director/writer; Christian Jakimowitsch, art director; Paul v. Mühlendahl, Marian Götz, writers; Judith Uhrlau, Anka Gerbes, moving images. Production ANORAK Film GmbH (Berlin) Sebastian Strasser, director; Christiane Dressler, exec producer; Yan Schoenefeld, producer; Jeremy Rouse, DP; Friedrich Ploch, production designer; Ulé Barcelos, costume designer. Editorial Trim Editing, London Paul Hardcastle, editor; Postproduction NHB, Hamburg Color The Mill LA Adam Scott, colorist. Sound Design Beatworms Cam Ballantyne, sound designer.  Audio Studio Funk, Hamburg Music Licensing Supreme Music GmbH, licensing. Song title: “If you could read my mind“ by Scala & Kolacny Brothers

Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/74684/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/74684/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/74684/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/74684/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Oct. 20, 2018

Voicing wake-up calls for new generations to save cinema, oceans and...

Friday, Oct. 19, 2018

Jonah Hill has always wanted to direct. He worships filmmakers and has...

Friday, Oct. 19, 2018

Breaking in as a production coordinator at Grey Advertising NY in the late...

Friday, Oct. 19, 2018

Dattner Dispoto and Associates (DDA) has signed costume designer Genevieve...

Friday, Oct. 19, 2018

WPP ’s commercial marketing agency Geometry has brought Tyler Murray on...

Thursday, Oct. 18, 2018

The American Film Institute (AFI) has unveiled the films that will play in...

Recent SPW Releases

Thursday, Oct. 18, 2018

Nine Mile Circle provided the visual effects firepower for Win , the new...

Thursday, Oct. 18, 2018

Dozens of entertainment sound professionals put their golf and poker...

Thursday, Oct. 18, 2018

Technicolor Post announced today the appointment of Massimo D’Avolio to...

Thursday, Oct. 18, 2018

Four time Academy Award ® -nominated Production Designer Jeannine Oppewall...

Thursday, Oct. 18, 2018

New York/Los Angeles/San Francisco-based content creation studio BODEGA...

Wednesday, Oct. 17, 2018

StrawberryFrog, the world’s first Movement Marketing company and Cannes...

MySHOOT Profiles


Director

Director

Director, Editor

Director

MySHOOT Company Profiles

Top