Tuesday, January 23, 2018
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Top Spot of the Week: Sebastian Strasser Directs "Kids' Dreams" for VW, Grabarz & Partner 

By

Robert Goldrich
Thursday, Jan. 4, 2018

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In this spot titled “Kids' Dreams,” Volkswagen initially lets vehicles of other manufacturers take center stage--which is quite a departure from the automotive advertising norm. These models are presented as children’s dream cars which make the kids forget everything else around them when they see them. 

This is where the VW Golf comes into its own. Thanks to the city emergency brake function of the “Front Assist” ambient traffic monitoring system, the Golf brakes automatically just in time as a boy who is immersed in daydreams walks onto the road, with his eyes following a sports car that has just passed by. 

Sebastian Strasser directed “Kids' Dreams” via Berlin production house ANORAK Film for agency Grabarz & Partner Werbeagentur GmbHf.

Credits

Client Volkswagen Agency Grabarz & Partner Werbeagentur GmbHf Ralf Heuel, creative CEO; Tobias Ahrens, group creative director; Matthias Preuss, creative director/art director; Jakob Eckstein, creative director/writer; Christian Jakimowitsch, art director; Paul v. Mühlendahl, Marian Götz, writers; Judith Uhrlau, Anka Gerbes, moving images. Production ANORAK Film GmbH (Berlin) Sebastian Strasser, director; Christiane Dressler, exec producer; Yan Schoenefeld, producer; Jeremy Rouse, DP; Friedrich Ploch, production designer; Ulé Barcelos, costume designer. Editorial Trim Editing, London Paul Hardcastle, editor; Postproduction NHB, Hamburg Color The Mill LA Adam Scott, colorist. Sound Design Beatworms Cam Ballantyne, sound designer.  Audio Studio Funk, Hamburg Music Licensing Supreme Music GmbH, licensing. Song title: “If you could read my mind“ by Scala & Kolacny Brothers

Category of ScreenWork: 

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