Independent creative agency Omelet has hired Zey Taslica as its head of production. Taslica comes over from 72andSunny where as executive producer over the last six years she focused heavily on gaming brands, retail and quick service restaurants. Taslica brings extensive gaming experience with Activision/Blizzard to her new role at Omelet, which recently launched Cheat Code, a gaming-focused business unit built on years of experience developing work for gaming brands, launched to guide endemic and non-endemic brands through this major entertainment category. 

From six month game launch projects to smaller productions, Taslica’s gaming experience runs the gamut. Additionally, she will work across the agency’s full roster of clients, including Google, YouTube, Walmart, Princess Cruise Lines and Warner Bros. Interactive. Past brand experience includes production work for clients including Starbucks and Target. 

At her new roost, Taslica will also play a role in Omelet Assembly which is Omelet’s way of bringing global talent to the table for their clients. So far, the agency has coalesced a group of 50 EU-based artists. As head of production, Taslica will take on responsibilities that include working alongside Omelet Assembly co-lead Florian Bodet, guiding the team. In addition to her production duties, Taslica will help lead this new group as they focus on postproduction, global design, and animation work for Omelet clients. 

Prior to 72andSunny, Taslica’s experience includes being on staff at Venables Bell & Partners, and freelancing at BBH LA. She also worked brand-side at surfing apparel and accessories company Quiksilver.

Taslica’s game launch work over the years spans such titles as Call of Duty, War Zone, Destiny, Skylander, Guitar Hero and more.

“Production is a fast paced crazy space to be in and also, the most fun,” said Taslica. “I get to take a script and find ways to elevate, push and expand in order to make it the best possible version of itself. In partnering with Omelet I see a huge opportunity for mutual growth. I get to learn from all these brilliant, thoughtful new friends and I get to bring the role of creative producing to them. They are a team filled with unique optimism and positivity and I can’t wait to get making with them.” 

Omelet CEO Thas Naseemuddeen said of Taslica, “In addition to her vast production experience, she’s also got a keen sense and interest in what the future of production looks like and we’re thrilled to have her to help shape Omelet Assembly alongside Florian Bodet as they create this hybrid creative/production center of excellence in Lisbon. Her incredible energy and sense of fun are going to propel our work to a whole new level.”