iWork
For die-hard Madden gamers, the August release of the EA Sports' Madden NFL video game is like having Christmas come early. That's the idea behind the campaign for Madden NFL 2007, which includes a TV spot, a radio component and an interactive Web site created by San...
When offering advice to a friend or consoling them you might find yourself saying, "Remember, nothing's perfect." Well, the Patron Spirits Co. begs to differ. In an entertaining new campaign for its tequila, the company reminds us that while some perfection is debatable, some is not, like a...
Research shows that the most loyal National Football League (NFL) fans became engaged with the sport during their elementary school years. So the NFL turned to Atmosphere BBDO, New York, to tackle the creation of a kids' site that would provide a gateway to all things young...
In a departure from its traditional print advertising, Specialized Bicycles is inviting customers to the "ride-in" movies in its latest advertising endeavor. With the help of Goodby, Silverstein & Partners (GS&P), San Francisco, the company has launched a new Web site...
At www.vwfeatures.com, which recently won a Cyber Lion Award Gold at Cannes, consumers can build their own Volkswagen Jettas and crash test them with everything from a rhinoceros to a chicken truck or create Rabbit models and watch them fall in love and...
Applying to back to school and the workplace--the classroom and the office--3M has launched www.mypostitsecret.com, the Post-it brand's Web site created by Ryan Broadband, a division of Ryan Partnership.
With the click of a mouse, visitors can...
The message of JCPenney's new integrated back-to-school fashion campaign, "You've Got it Inside," created by DDB Chicago and Tribal DDB Worldwide, Chicago, is anti-clique. Gone are the days when kids have to try and fit themselves in with one particular group jocks, Goths, preps, or theater kids...
Five years ago when he was a creative at The Martin Agency, Richmond, Va., Alon Shoval reached a personal, life-threatening crossroads. Helping him get through the crisis--which entailed the removal of one of his lungs--was thinking about what he would look forward to if he survived: becoming a...
Walk a Mile in Her Shoes--that's the title of the recently debuted second episode in the online reality series Brawny Academy. In this eight Webisode series, eight men who've been sent to the backwoods Academy by their wives/girlfriends, heighten their awareness of--and empathy for--their better...
We open on a man who gets out of his vehicle and then rams his head into a parking meter, knocking its top off. Next an anchorwoman tells us of a recent "Ram Rash" outbreak that has people behaving abnormally. The newscast cuts to a field reporter who points out that the rash is in the shape of...