Sunday, May 28, 2017

iWork

Thursday, Jul. 28, 2016

Matt Damon is taking steps to address the diversity crisis in Hollywood through his and Ben Affleck's production company, Pearl Street Films, and in collaboration with the people behind the Media, Diversity and Social Change Initiative at USC's Annenberg School. They're the latest high-profile...

Friday, Apr. 27, 2007

For the launch of Office 2007, McCann Erickson in San Francisco helped Microsoft get the message across to office workers around the globe that it feels their pain by engaging them at www.office2007.com. The...

Thursday, Apr. 19, 2007

Who needs yoga, meditation or aromatherapy when you can smash things to release anger and stress? That's the philosophy behind Wieden + Kennedy Amsterdam's latest interactive campaign for Electronic Arts' Burnout Dominator game, which is known as the king of speed...

Friday, Apr. 13, 2007

Country music star Tim McGraw's moment of joy is putting his kids to bed every night happy and healthy, waking them up every morning happy and healthy, sending them off to school and knowing that they're having a good life. McGraw's revelation can be heard online in a special section of the Lay'...

Friday, Apr. 6, 2007

A new online advergame, www.gettheglass.com, the latest installment of the GOT MILK? campaign, has all the makings of a classic family board game such as Monopoly and Life. But in this case players are not competing to...

Friday, Mar. 30, 2007

"I don't have a problem. A friend dragged me here...Who doesn't fall asleep at their desk and wake up covered in sticky notes with everyone pointing and laughing? Man, I do need help."
    "Snoozes, dozes, cat naps, regular naps, siestas. I took them all. Forty winks would become 80 winks...

Friday, Mar. 16, 2007

When it comes to reaching out to "digital natives," people born in the 1980s and beyond who are used to having technology at their fingertips, you have to look at different mediums. That's why when Mazda Canada wanted to engage a university-aged audience, who is particularly critical and cynical...

Friday, Mar. 9, 2007

What does the new Jeep Patriot have in common with Hulk, Spiderman and X-Men? Jeep's newest compact SUV is going to have its own adventure with the help of Marvel Comics. Taking a new spin on the user-generated content trend, the auto maker recently partnered with Marvel to create the microsite...

Thursday, Mar. 1, 2007

Domino's is serving up more than a new cheesy garlic bread pizza--its customers can also indulge in a new Interactive website at www.dominos.com created by HS2 Solutions, Chicago. Visitors can get free music downloads...

Thursday, Feb. 22, 2007

In the movie Pan's Labyrinth, director Guillermo Del Toro tells an imaginative tale set against the backdrop of a fascist regime in 1944 rural Spain. The film centers on Ofelia, a lonely and dreamy child living with her mother and adoptive father, a military officer tasked with...