Sunday, September 23, 2018
  • Friday, Jul. 6, 2018
Street Talk for July 6, 2018
Sam Mason

Hornet has signed director Sam Mason for global representation. Mentored by director Pete Candeland whom he later teamed with to co-helm some select films, Mason has gone on to firmly establish himself as a director with worldwide campaigns for Coke, Toyota, Mazda and Honda as well as music videos with Sofi Tukker. Mason is known for his CG style that reflects his lo-fi/hi-fi hybrid approach to filmmaking. He prefers to utilize emerging technologies to apply a physicality and textured realness to his films. He especially likes to start with real objects and from there set up constraints that he can work within, like he did with his collaboration with Hugo Marie for the animated short Little Things where they scoured vintage markets for objects that could ground the film....

Matthew Klar has been promoted to VP, strategy of MKTG Canada. He has worked with some of the largest and most recognized national and global brands while playing a lead role in launching the MKTG brand in Canada after the agency joined the Dentsu Aegis Network in 2016, He has spearheaded the launch of two new service offerings at MKTG Canada. The first was Creative Services to augment and elevate MKTG’s experiential offering by adding specialized talent to the organization focused on enhancing ideation and design abilities. The second was Property Insights which is a specialized brand strategy practice for sponsorship properties across Canada, advising them on vision, positioning and creative development. Klar also headed MKTG Canada’s original content strategy, leading to the creation of 500+ pieces of original content reaching a network of 4,000 stakeholders including industry leaders, influencers and clients around the world. In his new role, Klar leads the expansion of MKTG’s expanding Strategy & Creative services, while also taking on expended responsibilities within MKTG’s senior leadership team....

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