The Cavalry Productions has signed Deluxe, aka director Stephane Leloutre. Deluxe has wrapped his first project in the U.S., a spot for Toyota out of agency Burrell....
NY-based content studio The Collective @ LAIR has added director and tabletop specialist Ben Dolphin to its roster. Master of high-speed camera work and effects-driven visuals, Dolphin is known for blending live action and CGI elements often in TV commercials across the industries of food, cosmetics, fashion, beauty, and pharmaceuticals. He has worked with brands such as Budweiser, Coca-Cola, Dove, Lipton, L’Oreal and Tylenol. Dolphin recently completed his first project with LAIR, a campaign for The American Pistachio Growers featuring a vibrant, visually striking aesthetic style, supported by high-speed closeups of pistachios in motion, colorful backgrounds, and lively typography animations....
BETC, Paris, is creating TRACTION, a dedicated agency for the global automotive brand Citroen. The TRACTION name pays homage to the legendary Traction Avant (front-wheel drive) vehicle produced by the car manufacturer from 1934 to 1957. Slated to officially open on Oct. 1, TRACTION will be led by Bertille Toledano and Stephane Xiberras, presidents of BETC Paris. Citroen, which, for the last 30 years has been a historic account of the Havas network that helped build this iconic brand, was previously handled by Les Gaulois agency. Toledano will serve as president of TRACTION while Xiberras is president and executive creative director....
Category: Street Talk