Wednesday, October 26, 2016
  • Friday, Aug. 18, 2006
Music & Sound: Raising the Bar

In the Nike spot "Swing," out of Wieden + Kennedy, Portland, Ore., the sound of a cello mirrors the inertia and kinetic energy that's created as Tiger Woods mentally prepares to take a swing and then hits the ball. 
    "It's almost a literal interpretation of Tiger Woods' actions--it's...

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