Friday, October 28, 2016
  • Friday, Oct. 15, 1999
I/M: Interactive/Multimedia

In creating WebMD's first commercial branding effort, New York-based agency Gotham wanted to emphasize that this was the only Internet healthcare Web site geared to both doctors and patients. The client also wanted to make "a big splash," according to Gotham creative director Dan Sheehan, who...

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