Wednesday, October 26, 2016
  • Monday, Jul. 16, 2012
ANA Survey: Marketers' Use of Social Media, Mobile and Video Grows as Does Concern Over ROI
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Marketers' use of newer media has exploded in recent years, with once unheard of channels claiming a firm place in marketing tool chests. However, the inability to prove ROI has done little to instill marketer confidence in these channels, according to the ANA (Association of National...

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