StrawberryFrog
New York-based ad agency StrawberryFrog has unveiled its new partner firm, inplural, a transformation company positioned to redefine the integration of brand purpose with company culture through the design of innovative products and services. The new firm--in...
Los Angeles-based production company Raucous Content, under the aegis of owner/EP Steve Wi, has lined up a new business development and sales team consisting of indie reps Irma Rodriguez of In House Reps on the West Coast, Chiara Chung...
The ANA has issued new guidelines to help companies ensure that their efforts to improve the lives of their customers by embracing the tenets of purposeful marketing are authentically embedded in their organizations.
“6 Principles for Avoiding Purpose-Washing” was developed by the ANA...