Wonderhood Studios, Directors James Allen and Mike Skrgatic Go Off-Road And On-Road For The INEOS Grenadier 4x4
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Robert Goldrich1216 views
This spot is part of a campaign introducing INEOS Automotive’s Grenadier 4X4 to a global audience. Debuting in the U.K., the campaign will have rapid rollout in Germany, North America and Australia before wider release through online and social media in over 45 markets where the INEOS Grenadier is available. Moving away from the trend for cosmetic SUVs with complicated technology, the Grenadier was devised by Sir Jim Ratcliffe, who identified a gap in the market for a hard-working 4X4 that combined best-in-class off-road capability with modern on-road driving refinement for people who enjoy the experience and adventure of being behind the wheel.
In this commercial from the “Built For More” campaign from agency Wonderhood Studios, we see the Grenadier being put through its paces on backroads and city streets, appealing to consumers who depart from the couch potato norm.
The ad was directed by James Allen and Mike Skrgatic via production company Art Practice.
Client INEOS Automotive Agency Wonderhood Studios Aidan McClure, chief creative officer; Guy Hobbs, Ben Edwards, executive creative directors; Tad Buxton, India Penny, creative team; Jack Colchester, director of data strategy; Alex Koskull, sr. data strategist; Jessica Lovell, chief strategy officer; Joe Harris, strategy director; Tara Ellis, sr. strategist; Natasha Johnson, head of production; Nikke Holbrow, sr. AV producer; Simon Elvins, head of art; Marcos Almeida, designer. Production Company Art Practice James Allen, Mike Skrgatic, directors; Connor Holman, producer; Antonia Vickers, production manager; Diego Garcia, DP. Production Services Company 247 Alejandro Fernandez, line producer.