Wednesday, July 18, 2018
You are here:

Tulips and Chimneys, FCB Durban Make "Snow" Fall For Cerebos Salt


Robert Goldrich
Thursday, Aug. 17, 2017


Log in or register now!

This animation spot for South Africa salt brand Cerebos tells the story of Mpho, a little girl who dreams of snow, despite living in the semi-desert natural region of Karoo. Her grandparents intervene to help her dream come true--with a little help from Cerebros.

Tulips and Chimneys, a lauded African short-form animation company repped by Strange Beast in the US/UK/Europe, teamed with agency FCB Durban and another studio, BlackGinger, to bring “Snow” to fruition.
A lot of thought went into the shape of the characters. “Mpho is shaped like an upside-down triangle,” said director Ree Treweek of Tulips and Chimneys. “Her cuteness factor largely comes from her having such a big head in relation to her body and her tiny feet. Her grandma on the other hand is bell-shaped, completely the opposite or rather the reverse of Mpho. Her shape is an ode to her larger-than-life personality. She is definitely the matriarch of the family. Gramps on the other hand is a skinny bean of a man. He takes up very little space in the house and is quiet and unassuming. However, he observes everything so closely and in the end it’s his patient tinkering and exquisite mind that brings so much joy to Mpho and Grandma.”
Tulips and Chimneys used a combination of stop motion and CG for “Snow,” creating the miniatures in-house and collaborating with BlackGinger on the animation.
It took a team of three four weeks to put together the miniature set, as just building the lounge required 24 different types of material and 31 loose items were created just to dress the kitchen.
Treweek said they also had a lot of fun set-decorating the exterior shots. “The textured ground was a mixture of sand, tiny pebbles and tea! We then added hundreds of tiny sprigs of rosemary that lead up to the larger bushes that were created with moss died different colors.”


Client Cerebos Agency FCB Durban Brandon Govender, creative director/copywriter; Declan Sharp, creative director/art director. Production/Design Studio Tulips and Chimneys Ree Treweek, director; Tulips & Chimneys, director/set building and shoot; Nina Pfeiffer, exec producer; Bernice Purdham, shoot production consultant; Ree Treweek, Ben Winfield, Sasha Perdiago, character design & coloring; Ben Winfield, matte painting; Johan Horjus, DP; Bee Retief, camera and lighting assistant; Ken Mehrtens, Dragon rig operator; Christina Salvoldi, art director; Tania Lee, lead model maker; Lungisa Kala, model maker; Gael Kazadi, Saul Calvo, Sparks. Preproduction Tulips and Chimneys Ree Treweek, concept & script development; Daniel Clark, Sasha Perdigao, Ben Winfield, Marc Moynihan, concept art; Marc Moynihan, storyboards; Jannes Hendrikz, animatic; Darren Macpherson, character development. Animation Blackginger Marc Bloch, Marco Raposo de Barbosa, exec producer; Darrin Hofmeyr, CG supervisor; Andre de Villiers, project lead & animation; Leigh Human, producer; Ruth Molteno, studio coordinator; Stephanie Traut, VFX editor; Terry Simpson, colorist; Wayne Davidson, scanning; Roelof van Wyk, Marcello Adams, Adrian le Roux, Hein Oosthuizen, Louis Rossouw, modeling/texturing; Ruan Myburgh, Melikhaya Ntlageni, rigging; David Silberbauer, Douw van Niekerk, Wayne Davison, tracking; Jason Slabber, Matthew Kearney, visual effects; William Harley, Ruan Rossll, lighting; Byron Tofas, Chris Bekker, Michael Hlatshwayo, compositing. Audio & SFX Honeymoon Studios

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Jul. 18, 2018

Twitter suspended at least 58 million user accounts in the final three...

Wednesday, Jul. 18, 2018

When filmmaker Marina Zenovich sought to make a documentary about Robin...

Wednesday, Jul. 18, 2018

The London fashion world didn't know quite what hit it when Alexander...

Tuesday, Jul. 17, 2018

The World Cup soccer final where France defeated Croatia was seen by just...

Tuesday, Jul. 17, 2018

Christjan Jordan, who has cut award-winning work for Amazon (Lucky...

Tuesday, Jul. 17, 2018

Bruce Andreini has joined Rokkan as sr. VP, head of integrated production...

Recent SPW Releases

Tuesday, Jul. 17, 2018

SHIFT, the newly-minted parent company of industry-leading video sharing...

Tuesday, Jul. 17, 2018

SonicScoop , the leading pro audio online resource, and The Deli Magazine...

Tuesday, Jul. 17, 2018

Farm League produces an ingenious concept to meld the dynamics of pro-...

Tuesday, Jul. 17, 2018

Announcing the release of Writer/Director Aaron Beckum’s latest short film...

Tuesday, Jul. 17, 2018

Spurred by growth in international film production, improved local...

Tuesday, Jul. 17, 2018

Big Block, a creative content services company, today announced that Cale...