Top Spot of the Week: QuickBooks, W+K London, Director Ian Pons Jewell Delve Into The Absurd and Find Peace of Mind For A Small Business Owner
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Robert Goldrich898 views
Ian Pons Jewell directed this commercial titled “Dogs” for Intuit QuickBooks out of Wieden+Kennedy London. ProdCo produced the film which finds absurdity and humor in the nightmares of a small business owner struggling with outdated bookkeeping, only to show how QuickBooks offers peace of mind.
The spot kicks off in a dimly lit park where a van, adorned with the logo “Glampooches Doggy Pampering” is parked. Inside, a frazzled business owner is buried in a mountain of paperwork, when a thieving canine appears at the window clutching some missing paperwork in its mouth, prompting the business owner to give chase.
The ad captures the essence of a dream, evoking that familiar sense of foreboding when chasing something in a nightmare or trying to speak but honking like a car instead. The director worked with longtime collaborators Ameena Kara Callender, who designed the in-camera costumes, and cinematographer Mauro Chiarello. VFX by Pavel Bezborodov at CGF seamlessly integrated CGI dog mouths with the in-camera costumes and makeup.
Client Intuit QuickBooks Agency Wieden+Kennedy London Lucas Reis, Charlie Lanus, creative directors; Will Wells, Sammy Watts Stanfield, Derek Man Lui, Tom Coleman, creatives; Susan Hoffman, executive creative director; Dan Hill, chief strategy officer; James Laughton, Aurelie Livera, TV producers; Ross Taylor, TV production assistant. Production Company ProdCo Ian Pons Jewell, director; Zico Judge, exec producer; Jane Lloyd, producer; Mauro Chiarello, DP; Charlie Mayhew, choreographer & movement director; Ameena Kara Callender, costume designer; Maruxa Alvar, production designer; Eva Quilez, makeup & hair artist. Editorial The Quarry Ben Campbell, editor; Lawrence Lakshmanan, edit assistant; Dilia Knobel-Winterstein, edit producer. VFX Studio CGF Pavel Bezborodov, VFX supervisor; Ekaterina Averina, Aleksandr Gorokhov, VFX producers; Alexander Zolotarev, colorist. Music & Sound Tim Harrison, sound design & music supervision; Gregory Caron, sound design & final mix; Sam Mason, Seb Bruen, sound FX editors. Foley Holy Foley Samuel Jurkovic, additional foley. Production Service Company, Spain Blur Pablo Herraiz, head of production; Idoia Sanchez, producer; Marta Pijoan, production manager; Mireia Fontanals, Lorena Mascarell, production coordinators. Casting, Spain Casting Bite Pablo Penalver, casting director. Casting, London Kharmel Cochrane Casting Kharmel Cochrane, casting director.