Top Spot of the Week: Publicis Ímpetu, Director Oliver Garland Travel Via "The Time Machine" For Tienda Inglesa

In celebration of its 154th anniversary, department store Tienda Inglesa presents “The Time Machine,” a short film fully produced by Olga Lee, directed by Oliver Garland, and creatively developed by Publicis Ímpetu in Montevideo, Uruguay.

The story revolves around a boy in the 1930s who discovers a toy at Tienda Inglesa, which later turns out to be a time machine that actually works. This discovery initiates communication with someone from his future, leading to a surprising conclusion.

This campaign is a spin-off from the multi-award-winning campaign “Mucha historia, mucho futuro” created for Tienda Inglesa two years ago, portraying the store’s story with a beautiful recreation of the city of Montevideo in the 1930s.

“When a script like this emerges, we feel that art, cinema, and advertising converge. This presents us with a significant challenge that inspires us to assemble the best team to ensure an impressive outcome, leveraging all our resources and expertise. This piece is more than a TV commercial; it’s a short film or branded content of over three minutes,” commented director Garland, founder of Olga Lee, a production company that evolved from Dogstar Films and was awarded Best Production Company of Uruguay at El Ojo de Iberoamérica in 2021.

He added, “The piece undergoes meticulous narrative development and polished craft. We worked on art direction with the collaboration of Mariana Rivero, conducting research into the era and analyzing each element placed in front of the camera. We created a toy--the time machine--from the 1930s, referencing it with artificial intelligence. We designed it with Santiago Vecino, a renowned illustrator working in Hollywood for Disney and other studios.”