Top Spot of the Week: The Martin Agency Adopts "Do Nothing" Stance For Mother's Day, Sling TV
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Robert Goldrich4550 views
What does mom want her kids to do most this Mother’s Day?
She wants them to “do nothing”--which is your best way to stay safe during the pandemic.
And the preferred choice for doing nothing is to stay at home, plant yourself on the couch and watch TV--specifically the offerings on the Sling TV streaming service.
For this Sling commercial, The Martin Agency turned to real moms in quarantine across the country to spread a simple message--chill out and veg on TV, shelter in place to stay free of COVID-19. Moms insist. And you better listen to their rallying cry, “Do nothing for mom.”
Technically, you don’t even need to sign up with Sling TV to follow mom’s orders this year. With the streaming giant’s “Happy Hour Across America,” Sling is offering free access to its platform every night from 5pm to midnight.
Client Sling TV Jay Roth, chief marketing officer; Alfredo Rodriguez, VP, Sling marketing; Mike Ribero, general manager, brand marketing; Dave Scheur, sr. brand manager; Helene Ruozzi, sr. brand marketing lead. Agency The Martin Agency Karen Costello, EVP, chief creative officer; Jerry Hoak, EVP, executive creative director; Sean Riley, SVP, creative director; Rushil Nadkarni, art director; Jacob Pankey, copywriter; Tasha Dean, SVP, head of integrated production; Brett Alexander, SVP, executive content producer; Arielle Blais, content producer; Chris Mumford, president; Leslie Evers, director of production. Editorial Super Joy Danny Reidy, editor; Gary McHatton, assistant editor; Brian Creech, head of production. Sound Rainmaker Bob Arno, sound engineer.