Wednesday, May 23, 2018
You are here:

Grey NY Rolls Out NFL's 1st Olympics Spot


Robert Goldrich
Monday, Aug. 8, 2016


Log in or register now!

Titled “One Team,” this spot opens with the slate “America has 32 Favorite NFL Teams” as groundskeepers from across the League are shown getting ready for the season, painting stencils in their stadium end zones.  It’s revealed that they have all painted “TEAM USA.”  The moment is underscored by an original rendition of the Star-Spangled Banner recorded by award-winning indie pop star, St. Vincent, to set a reverent tone.  The end slate says simply “This summer, we are all one team” followed by the NFL’s “Football is Family” tagline.
:30 and :15 versions will run during the Olympics across NBC media properties (Bravo, CNBC, Golf Channel, MSNBC, NBC, NBC Sports Network, and USA) from 8/6-8/21. This ScreenWork entry showcases an extended version of the commercial. This marks the NFL’s first Olympics commercial.
Grey New York is the ad agency with production from NFL Films. 


Client NFL Agency Grey New York Andreas Dahlqvist, chief creative officer; Leo Savage, Jeff Stamp, executive creative directors; Joe Mongognia, group creative director; Evan Benedetto, creative director/copywriter; Mike Cicale, creative director/art director. Production NFL Films Rob Gehring, Bob Angelo, Shannon Furman, Brian Rosenfeld, Samantha Kordelski, directors; Liz Leafey, line producer; Jeff Stupak, production coordinator; Andre Labous, Kevin Simkins, Dave Sharples, Steve Skinner, camera. Executive Production Townhouse Alison Horn, exec producer; Bruce McDonald, VP, producer; Alex Litke, assistant producer; Zach Pollakoff, VP, music producer. Editorial Final Cut Ashley Kreamer, Chris Rizzo, editors. Music Original Rendition of “The Star-Spangled Banner” performed by St. Vincent

Category of ScreenWork: 


<iframe width="560" height="349" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="640" height="390" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Wednesday, May. 23, 2018

Colleen DeCourcy, chief creative officer, Wieden+Kennedy, is serving back...

Tuesday, May. 22, 2018

Directorial trio JEAN has joined L.A.-based Community Films for U.S...

Tuesday, May. 22, 2018

Despite high-profile Oscar wins for art house films like "Call Me By Your...

Tuesday, May. 22, 2018

Cannes Lions will host a two-day “Change for Good” Hackathon, to be held...

Tuesday, May. 22, 2018

Fifty years after filmmakers shut down the Cannes Film Festival, the...

Recent SPW Releases

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Monday, May. 21, 2018

A story steeped in legacy meets the culture of now in the striking new...

Tuesday, May. 22, 2018

The 2018 Toyota Tacoma is truly the truck of “play.” To celebrate, Toyota...

Tuesday, May. 22, 2018

A Common Thread’s Eli Green has directed a new campaign for boutique...

Monday, May. 21, 2018

Ancient culinary secrets blend with Zen wisdom in an intriguing new food...