Grey NY Rolls Out NFL's 1st Olympics Spot
Titled “One Team,” this spot opens with the slate “America has 32 Favorite NFL Teams” as groundskeepers from across the League are shown getting ready for the season, painting stencils in their stadium end zones. It’s revealed that they have all painted “TEAM USA.” The moment is underscored by an original rendition of the Star-Spangled Banner recorded by award-winning indie pop star, St. Vincent, to set a reverent tone. The end slate says simply “This summer, we are all one team” followed by the NFL’s “Football is Family” tagline.
:30 and :15 versions will run during the Olympics across NBC media properties (Bravo, CNBC, Golf Channel, MSNBC, NBC, NBC Sports Network, and USA) from 8/6-8/21. This ScreenWork entry showcases an extended version of the commercial. This marks the NFL’s first Olympics commercial.
Grey New York is the ad agency with production from NFL Films.
Client NFL Agency Grey New York Andreas Dahlqvist, chief creative officer; Leo Savage, Jeff Stamp, executive creative directors; Joe Mongognia, group creative director; Evan Benedetto, creative director/copywriter; Mike Cicale, creative director/art director. Production NFL Films Rob Gehring, Bob Angelo, Shannon Furman, Brian Rosenfeld, Samantha Kordelski, directors; Liz Leafey, line producer; Jeff Stupak, production coordinator; Andre Labous, Kevin Simkins, Dave Sharples, Steve Skinner, camera. Executive Production Townhouse Alison Horn, exec producer; Bruce McDonald, VP, producer; Alex Litke, assistant producer; Zach Pollakoff, VP, music producer. Editorial Final Cut Ashley Kreamer, Chris Rizzo, editors. Music Original Rendition of “The Star-Spangled Banner” performed by St. Vincent