Goodby Silverstein, Director Gary Freedman Miscommunicate In Constructive Comedy Spot For Autodesk
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Robert Goldrich2735 views
What happens when you miscommunicate on a construction site? Autodesk and Goodby Silverstein & Partners (GS&P) paint the picture in this spot which highlights how widespread miscommunication can be on construction projects, with a humorous game of telephone. What starts out as a simple “Redo the wall” quickly gets misinterpreted as it’s passed along a busy site and the spot’s 13-strong cast and leads to a rather irreversible result.
The commercial then offers Autodesk Construction Cloud® as a solution that keeps everyone on the same page, at every stage.
Many know Autodesk as the company behind Autodesk® AutoCAD®, Autodesk® Maya® and Autodesk® Fusion 360®. After investing heavily in construction software, the company can help general contractors manage construction jobs from the design phase right through to done via their cloud-based software. Meaning mix-ups, like giant exterior waterfalls, are far less likely to happen.
“Construction work is stressful enough. So it felt right to take a more comedic approach, while still offering up a solution to the problem,” said GS&P CCO Margaret Johnson.
Gary Freedman directed the “Leave No Room For Interpretation” spot which was produced via MJZ and OPC.
Client Autodesk Agency Goodby Silverstein & Partners Margaret Johnson, chief creative officer/partner; Ryan Tovani, Caroline Cappelli, creative directors; Lennie Galloway, writer; Thomas Gledhill, art director; Topher Cochrane, executive producer; Molly Troy, sr. producer; Jen De Leon, producer; Jim King, director of art production. Production MJZ & OPC Gary Freedman, director; Nicolas Karakatsanis, DP; Kate Leahy, exec producer; Max Brock, line producer. Editorial Biff Butler, editor. VFX Pariah Pat Murphy, VFX. Color Primary Gregory Reese, colorist. Audio Lime Studios Joel Waters, Michael Anastasi, mixers.