Tuesday, July 17, 2018
You are here:

CP+B, Director Vincent Haycock, Bradley Cooper Stand Up To Cancer For American Airlines

By

Robert Goldrich
Friday, Jun. 2, 2017

2230 views

Log in or register now!

American Airlines and nearly 60 of its cancer fighting, surviving and co-surviving team members came together to film a campaign as part of its collaboration with Stand Up To Cancer and (SU2C) ambassador Bradley Cooper.
 
Each participating team member in this new campaign from agency CP+B has been personally affected by cancer, and several are still undergoing treatment or caring for a loved one fighting the disease.

Directed by Vincent Haycock of Park Pictures, this Stand Up To Cancer spot centers on John Biegel whom we see as an infant, a lad, a military serviceman and now an American Airlines pilot/captain who is undergoing treatment for pancreatic cancer. He and American Airlines colleagues come together in this piece, meeting Cooper along the way.
 
For the overall campaign, American Airlines team members from 24 locations around the system, representing pilots, flight attendants, mechanics, gate and reservation agents, fleet service clerks and more, who either personally experienced (or have a loved one who did), participated. In all, they dealt with 18 different types of cancer including; breast, melanoma, lymphoma, pancreatic cancer and more. The campaign was shot in the airline’s hangar at Los Angeles International Airport (LAX).
 
The campaign supports Stand Up To Cancer’s collaborative cancer research. During the month of June, American will donate $1 to Stand Up To Cancer for every flight purchased on aa.com, up to $1 million. 

Credits

Client American Airlines/Stand Up To Cancer Agency CP+B Ralph Watson, VP/chief creative officer; Michael Raso, VP/executive creative director; Mona Hasan, Stephanie Kohnen, creative directors; Sloan Schroeder, VP/director of content production; Jackie Maloney, sr. integrated producer, video; Andy Hamm, director of music. Production Park Pictures Vincent Haycock, director; Evan Prosofksy, DP; Jackie Kelman Bisbee, Dinah Rodriguez, exec producers; Anne Bobroff, head of production; Michelle Currinder, producer. Editorial Whitehouse Post, Santa Monica, Calif. Charlie Harvey, editor; Joni Williamson, exec producer; Sasha Grubor, producer. VFX Method Studios, Santa Monica Wensen Ho, lead compositor; Robert Owens, sr. exec producer; Ananda Reavis, head of production, commercial finish; Thuy Ta, producer. Color Company 3, New York Tom Poole, sr. colorist; Ashley McKim, exec producer. Music Barking Owl, Santa Monica Track: “Resistance” Kelly Bayett, creative director/exec producer; KC Dossett, producer. Sound Design/Audio Post Lime Studios, Santa Monica Mark Meyuhas, sound designer/mix engineer; Peter Lapinski, mix engineer assistant; Susie Boyajan, executive producer, mix.

Style: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/71973/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/71973/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/71973/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/71973/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Jul. 17, 2018

Christjan Jordan, who has cut award-winning work for Amazon (Lucky...

Tuesday, Jul. 17, 2018

Bruce Andreini has joined Rokkan as sr. VP, head of integrated production...

Tuesday, Jul. 17, 2018

"Blindspotting," the directorial debut of Carlos Lopez Estrada, stalks the...

Monday, Jul. 16, 2018

The year of Cardi B continues — this time with 10 MTV Video Music Award...

Monday, Jul. 16, 2018

Director Greg Bell has joined the roster of L.A.-based Community Films for...

Monday, Jul. 16, 2018

Comic-Con, the annual gathering of over 130,000 fans, artists, collectors...

Recent SPW Releases

Tuesday, Jul. 17, 2018

SHIFT, the newly-minted parent company of industry-leading video sharing...

Tuesday, Jul. 17, 2018

SonicScoop , the leading pro audio online resource, and The Deli Magazine...

Tuesday, Jul. 17, 2018

Farm League produces an ingenious concept to meld the dynamics of pro-...

Tuesday, Jul. 17, 2018

Announcing the release of Writer/Director Aaron Beckum’s latest short film...

Tuesday, Jul. 17, 2018

Spurred by growth in international film production, improved local...

Tuesday, Jul. 17, 2018

Big Block, a creative content services company, today announced that Cale...

Top