Tuesday, January 23, 2018
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Antoine Fuqua Directs Oscar Spot "The Gift" For Walmart

By

Robert Goldrich
Sunday, Feb. 26, 2017

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Feature filmmaker Antoine Fuqua (Training Day, The Equalizer, last year’s The Magnificent Seven) via production house Wondros directed “The Gift,” one in a series of three :60s making their broadcast debut during the Oscar telecast (2/26) on ABC. The other two :60s were helmed, respectively, by movie directors Marc Forster and the team of Seth Rogen and Evan Goldberg

The premise of each short film centers on “how every receipt tells a story,” with the directors being challenged to illustrate their vision for one receipt containing bananas, paper towels, batteries, scooter, wrapping paper and a video baby monitor. The three creative films are part of Walmart’s larger multi-year partnership with the Academy Awards that is aimed at highlighting Walmart’s commitment to the art of storytelling. Walmart is also be making a $250,000 donation to The Academy Grants Program for FilmCraft.

Fuqua directed “The Gift” which shows a scooter-riding youngster who prepares and then wraps a gift--consisting of several of the items on the Walmart receipt--for presentation to some unseen extraterrestrial beings. Their spacecraft beams up the gift from the lad--while also briefly elevating him towards the sky.

Agency is Saatchi & Saatchi NY.

Credits

Client Walmart Agency Saatchi & Saatchi NY Javier Campopiano, chief creative officer; Mike Pierantozzi, Wayne Best, executive creative directors; Blake Enting, head of design; Michael Craven, creative director/copywriter;  Scott Bassen, creative director/art director; John Doris, head of production; Emily Green, executive producer; Danica Rosen, Zamile Vilakazi, producers; Aliaksandra Shvedava, digital producer. Production Wondros Antoine Fuqua, director; Astrid Downs, exec producer; Justin Diener, producer. Postproduction Wondros/Zero VFX Brian Drewes, exec producer, post; John Refoua, William Pasley, editors. VFX  Zero VFX, Venice, Calif., and Boston Sean Devereaux, VFX creative director/partner; Mike Warner, CG supervisor; Brian Drewes, VFX exec producer; Stella Shalta, VFX coordinator. (Toolbox: Maya, Houdini, Nuke, 3DEqualizer, Mari, Zbrush) Color Company 3 Stefan Sonnenfeld, colorist. Post Sound Services Sony Pictures Studios Martin  Schloemer, mix tech; Mandell Winter, MPSE, David Esparza, MPSE, supervising sound editors; Brian Smith, ADR mixer. Music GSA Music Simon Franglen, composer.

Category of ScreenWork: 

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