The Best Work You May Never See: Highmark Healthy High Five's "Punching Bag"
Kids trapped in punching bags are knocked around, illustrating the problem of bullying. Finally, human hands enter the picture and hold the punching bag, preventing its swaying back and forth so that the child trapped within can escape, ending the bullying cycle.
Agency: Mullen Brian Bronaugh, creative director; Ilona Segedy, associate creative director/copywriter; Vincent Vernet, associate creative director/art director; Lisa Airesman, producer. Production Company: Alturas Films Noble Jones, director/DP; Jeff Rohrer, executive producer; Joanna Shaw, producer. Editorial: Rival Editorial Adrienne Gits, editor; Sophie Kornburg, assistant editor; Bill Fortney, executive producer; Shada Shariatzadeh, producer. Postproduction: Company 3 Los Angeles Sean Coleman, colorist Vendetta Post, Santa Monica Crawford Reilly, online editor Audio: Lime Studios Loren Silber, mixer.