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Epson's "Epsonality"


Tuesday, Nov. 13, 2007


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To promote "Epsonality," Epson's new campaign that sells printers according to consumers' personality types, the company runs videos on the homepage of that show a happy couple discussing the epsonality concept. The videos, shot for Butler, Shine, Stern & Partners by Tool of North America, show the couple on a white couch in a sky blue room to create a warm environment, which expresses the harmony of man and machine.


Agency: Butler, Shine, Stern & Partners John Butler, creative director: Mike Howard, Jordan Kretchmer (interactive), associate creative directors; Greg Desmond, JP Guiseppi (Designer), art directors; Laura Mulloy, copywriter; Alex Lind, Susan Crimley, agency producers Production Company: Tool of North America Geordie Stephens, director; M�rten Tedin, dp; Aron Beroud, production designer; Jennifer Siegel, Brian Latt, executive producers; Gayleen Sharon, line producer: Editorial: Cleaver Pete Koob, editor Postproduction: Teak Motion Visuals Mark Everson, online artist Visual Effects: Company 3 Stefan Sonnenfeld, telecine colorist Audio: One Union Recording Studios Joaby Deal, mixer


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