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Bacardi's "No Costume"

By

SHOOT Staff
Tuesday, Oct. 30, 2007

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Bacardi's Halloween promotion is a 2:50 viral video featuring a woman on her way to a Halloween party who is attacked by bats. The video leverages the Bacardi bat logo for the first time in company history. The producers used computer generated and physical bat models and shot the film with the new Sony F23 digital camera that was ideal for low light situations.

Credits

Production Company: Humble Productions,Maverick Digital Marketing + Media director, writer, editor/VFX/compositer, Sam Stephens; executive producer, Eric Berkowitz; producer, Kristin Tomborello; dp, Pete Konzcal; head of production, Jack Roberts; character animation, Carmine Laietta; art director, Adrina Garieian

,Todd Tilley, creative director; Mike Heavers, interactive design

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