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Wednesday, Aug. 10, 2016


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These days, many people know that spaying/neutering is the most humane and effective way to reduce pet overpopulation. But not everyone knows that fixing your cat will also help eliminate problem behaviors, like spraying, yowling, and other forms of acting out. Sharing the message, this campaign for reunites the client and the creative team at Northlich/Cincinnati with director Jordan Brady of Superlounge. “The Talk” is the third in a series of campaigns, following the acclaimed “Scooter” and “Scooter & Marmalade” efforts.

In one spot, a couple addresses the problem of “Yowling”; in another, it’s the “Spraying” - stains on the couch and the wall and the ceiling - that call for a sit-down; and, when the boys start to come around the house, it’s time for a talk with “Daddy’s Little Girl”.

SPW Credits

Client: / Cincinnati, OH
Campaign: The Talk
Spot Titles: “Yowling”, “Spraying”, “Daddy’s Little Girl”
First Airdate: August 1, 2016

Agency: Northlich/Cincinnati
Creative Director: Kerry Broderick
ACD/Copywriter: Pat Pujolas
ACD/Art Director: Laura Gels
Producer: Trish Cranor

Production Company: Superlounge / Los Angeles
Director: Jordan Brady
DP: Julian Whatley
Executive Producer: Dave Farrell
Producer: Joe Todaro

Post: Red Echo Post / Cincinnati, OH
Editor: Zach Ceislak
Sound: Grant Kattman
Post EP: Rob Smith

Music: Circa Music / Dublin, OH
Composer: Allen DiCenzo
Music Producer: Amy Wilson



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