iSPOT of the Week: Glaceau's vitaminwater "The Power and the Glory"
A movie trailer starring Philadelphia Eagles quarterback Donovan McNabb and Stanley Harrison, "some weird old guy," is being used to promote Glaceau vitaminwater. The trailer is character driven but also includes production techniques, including shots of floodlights with lots of smoke to give the trailer an ethereal look, like a Hollywood movie.
Agency: Stick & Move Steve O'Connell, executive creative director; Robert Burt, writer; Eric Haag, Ari Garber, art directors; John Hilmer, agency producer Production Company: Phasmatrope Studios Guy Quinlan, director; Lon Isen, executive producer Postproduction: Shooters Post &Transfer Dave Obersoester, editor; John-Michael Trojan, producer; Tim Bowman, Kevin Fanning, graphics; Michael Wardner, conforming editor; Janet Falcon, telecine; Mike Taylor, audio
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