iSPOT of the Week: Glaceau's vitaminwater "The Power and the Glory"
A movie trailer starring Philadelphia Eagles quarterback Donovan McNabb and Stanley Harrison, "some weird old guy," is being used to promote Glaceau vitaminwater. The trailer is character driven but also includes production techniques, including shots of floodlights with lots of smoke to give the trailer an ethereal look, like a Hollywood movie.
Agency: Stick & Move Steve O'Connell, executive creative director; Robert Burt, writer; Eric Haag, Ari Garber, art directors; John Hilmer, agency producer Production Company: Phasmatrope Studios Guy Quinlan, director; Lon Isen, executive producer Postproduction: Shooters Post &Transfer Dave Obersoester, editor; John-Michael Trojan, producer; Tim Bowman, Kevin Fanning, graphics; Michael Wardner, conforming editor; Janet Falcon, telecine; Mike Taylor, audio
Recent SHOOT News Stories
Recent SPW Releases
Danixa Diaz joins brand creative agency, Troika Media Group (OTC: MTWO) as...
Rapidly rising “Audio Story-Tellers” Temp Love are celebrating their 5-...
Post-production finishing for the first season of Vida, the new half-hour...
Furthering their reputation as the go-to creative audio post house for...
The leaders of bicoastal creative production company Gentleman Scholar...