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Xbox's "Clay"


Wednesday, Sep. 5, 2007


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A lump of green clay is molded and manipulated into the symbols of Xbox's newest blockbuster games: A spider web for Spider-man, a skull and crossbones for Pirates of the Caribbean, and the loveable green ogre Shrek.


Agency: McCann-Erickson San Francisco John McNeil, Rob Bagot, executive creative directors; Scott Duchon, Geoff Edwards, creative directors; Mark Krajan, copywriter; Tim Stier, art director; Annie Uzdavinis, producer. Production Company: Moo Studios, Los Angeles Shaun Sewter, director; Jared Sandrew, lead compositor; David Lyons, executive producer; Rebecca Donaghe, producer. Music: Elias Arts Dave Wittman, composer; Kala Sherman, producer. Audio: Lime Studios Rohan Young, mixer.


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<iframe width="640" height="390" src="https://shootonline.com/embed/49034/640x390" frameborder="0" allowfullscreen></iframe>


<iframe width="853" height="510" src="https://shootonline.com/embed/49034/853x510" frameborder="0" allowfullscreen></iframe>


<iframe width="1280" height="750" src="https://shootonline.com/embed/49034/1280x750" frameborder="0" allowfullscreen></iframe>
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