A lump of green clay is molded and manipulated into the symbols of Xbox's newest blockbuster games: A spider web for Spider-man, a skull and crossbones for Pirates of the Caribbean, and the loveable green ogre Shrek.
Agency: McCann-Erickson San Francisco John McNeil, Rob Bagot, executive creative directors; Scott Duchon, Geoff Edwards, creative directors; Mark Krajan, copywriter; Tim Stier, art director; Annie Uzdavinis, producer. Production Company: Moo Studios, Los Angeles Shaun Sewter, director; Jared Sandrew, lead compositor; David Lyons, executive producer; Rebecca Donaghe, producer. Music: Elias Arts Dave Wittman, composer; Kala Sherman, producer. Audio: Lime Studios Rohan Young, mixer.