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iSPOT of the Week: Umpqua Bank's "Lemonaire"


Tuesday, Aug. 7, 2007


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A small boy's plan to open a lemonade stand is the subject of a five-and-a-half-minute video that promotes a bank's small business loans. "Lemonaire," shot in a Sacramento suburb, features footage inside and outside the boy's home and at the bank where a friendly banker approves the venture.


Agency: Creature Creative Directors: Matt Peterson, Jim Haven; Art Director: Lara Papadakis; Copywriter: Justin Galvin; Broadcast Producer: Karri McGough; Print Producer: Amy Swanson; Account Executives: Steve Hawley, Justyn Freeman; Designer: Jonathan Harris Production Company: Teak Motion Visuals Director: Dave Laden; Director of Photography: Cliff Traiman; Executive Producer: Greg Martinez; Line Producer: Ynze Bijl; Editor, Sound Designer, Mixer: Seagan Ngai; Producer: Lisa Falvo Music: Rumble Fish Artist: Ming + FS


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