Thursday, May 24, 2018
You are here:

Pepsi's "Pinball"

By

SHOOT Staff
Thursday, Jul. 19, 2007

1226 views

Log in or register now!

A young man pops open a Pepsi, at which point a huge Pepsi logo pinball runs him over, picking him up as a passenger as he bounces all about through the streets of San Francisco. The wild ride ends up in a stadium; the electronic scoreboard there lights up with the ominous message that he's earned an extra ball. Sure enough, another large pinball appears to whisk him away. The spot concludes with the Pepsi logo on a can, accompanied by the slogan, "More happy."

Credits

Agency: BBDO New York David Lubars, Bill Bruce, chief creative officers; Don Schneider, executive creative director; Brad Roseberry, creative director/copywriter; John Leu, creative director/art director; Amy Wertheimer, executive producer; Loren Parkins, executive music producer. Production Company: Partizan Traktor, director; Matt Libatique, DP. Editorial: Lost Planet Paul Martinez, editor. Visual Effects: Method Alex Frisch, lead 2D vfx artist/visual effects shoot supervisor; Laurent Ledru, CG creative director; Gil Baron, CG technical supervisor/visual effects shoot supervisor; Alex Kolasinski, Andrew Eksner, Jake Montgomery, Kyle Obley, 2D vfx artists; Chi-Wei Hsu, Chris Smallfield, James LeBlock, Matt Wheeler, Seong Joon Lee, 3D vfx artists; Andrew Bell, technical director; Casey Schatz, visual effects shoot supervisor, previsualization; Neysa Horsbaugh, visual effects executive producer; Sue Troyan, head of production; Rich Rama, visual effects producer.

560x349

<iframe width="560" height="349" src="https://shootonline.com/embed/48990/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://shootonline.com/embed/48990/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://shootonline.com/embed/48990/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://shootonline.com/embed/48990/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, May. 24, 2018

From Albert Einstein in season one to Pablo Picasso in season two, the bar...

Wednesday, May. 23, 2018

CBS is finishing another television season atop the television ratings,...

Wednesday, May. 23, 2018

Colleen DeCourcy, chief creative officer, Wieden+Kennedy, is serving back...

Tuesday, May. 22, 2018

Directorial trio JEAN has joined L.A.-based Community Films for U.S...

Tuesday, May. 22, 2018

Despite high-profile Oscar wins for art house films like "Call Me By Your...

Tuesday, May. 22, 2018

Cannes Lions will host a two-day “Change for Good” Hackathon, to be held...

Recent SPW Releases

Thursday, May. 24, 2018

Hawk-Woods, innovative developer of broadcast power solutions, has...

Thursday, May. 24, 2018

Sony Pictures Entertainment (SPE) recently completed a 4K restoration of...

Wednesday, May. 23, 2018

The Cannes Lions International Festival of Creativity has announced the...

Wednesday, May. 23, 2018

The Make-Up Artists & Hair Stylists Guild (MUAHS, IATSE Local 706)...

Wednesday, May. 23, 2018

Fourteen productions are nominees for Best of Festival in the 2018 US...

Monday, May. 21, 2018

A story steeped in legacy meets the culture of now in the striking new...

Top