Top Spot of the Week: Lexus' "Hospital"
What appears to be a medical team descends upon a girl in a hospital bed as if responding to an emergency. However, they proceed to convert her austere surroundings into a homey bedroom, replete with all the stuff you'd expect to find in a young girl's room. A voiceover explains that Lexus doesn't look to minimize the impact of an accident--but instead to help you avoid accidents entirely.
Agency: Team One Chris Graves, creative director; Dave Horton, copywriter; Kevin Smith, art director; Jennifer Weinberg, producer. Production Company: MJZ Nicolai Fuglsig, director; Salvatore Totino, DP. Editorial: Butcher Editorial Rob Van, editor; Rachael Connelly, producer. Postproduction: Company 3 Los Angeles Stefan Sonnenfeld, colorist Visual Effects: A52 Mark Tobin, executive producer; Pat Murphy, Kirk Balden, Flame/Inferno artists; Jenny Bright, producer. Audio: Juice West Bob Gremore, mixer