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Top Spot of the Week: Nike's "Breathe"


Monday, Mar. 5, 2007


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World-class athletic superstars from varied sports train together in this Nike tour de force, accompanied by the pronounced breathing sounds of all the competitors.


Agency: Wieden+Kennedy, Shanghai Frank Hahn, creative director; Kai Zastrow, art director; Eric Cruz, executive art director; Nathan Goldberg, copywriter; Elissa Singstock, Robyn Boardman, producers. Production Company: HSI Productions Paul Hunter, director; Tim Lynch, producer; Matthew Libatique, DP Editorial: Rock Paper Scissors Angus Wall, Brad Waskewich, editors; Linda Carlson, Carol Lynn Weaver, executive prdoucers; Paul Plew, assistant editor. Postproduction: Company 3 Los Angeles Stefan Sonnelfeld, colorist; Missy Papageorge, producer Visual Effects: Moneyshots Post, Santa Monica Elad Offer, creative director/lead VFX supervisor; Yuji Yagasaki, lead 3D artist/3D supervisor; Wolfgang Maschin, Phil Broste, Eric DeHaven, Maya Korenwasser-Bello, compositors; Brian Taylor, Eric Deinzer, Mattaniah Yip, rotoscopers Nick Brooks, additional on-set VFX supervision; Kristien Hamilton, exec producer; Daniel Mansury, VFX producer; Kristina Maniatis, assistant VFX producer; Matthew Lam


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