NFL's "The Gym"
The National Football League's "The Gym" begins with Jevon Kearse looking at a magazine in between sets at the gym. Suspense builds as a player with a Super Bowl ring boldly places his hand on Kearse's shoulder. This move evokes flashback footage of Super Bowl XX that helps Kearse, whose team lost that game, realize a new fortitude to drive him forward on "The Road to Super Bowl Forty."
Production Company: @radical.media Director, Tarsem; Executive Producer, Frank Scherma, Tommy Turtle; Director of Marketing, Chris Kim Editorial: Spot Welders Inc. Editor (LA), Robert Duffy; Editor (NY), Dick Gordon; Executive Producer, “Heather Kojima Visual Effects: Method Producer, Rachael Koch