Burger King's "Manthem"
Men revolt against being subjected to chick food in this tongue-in-cheek declaration that they have the inalienable right to eat meat. And these carnivores crave the Texas Double Whopper at Burger King. They exercise their new found freedom to the tune of "I Am Man," a testosterone-laced takeoff on the women's lib anthem "I Am Woman."
Agency: Crispin Porter + Bogusky Alex Bogusky, chief executive officer; Andrew Keller, executive creative director; Rob Reilly, VP/creative director; Bob Cianfrone, associate creative director/copywriter; James Dawson-Hollis, senior art director; Rupert Samuel, executive producer; Keith Rose, senior producer; Ayml Beltramo, producer; Bill Meadows, music producer. Production Company: Hungry Man, Inc Bryan Buckley, partner/director; Scott Henriksen, DP; Stephen Orent, managing partner/executive producer; Thomas Rossano, executive producer; Alex Mehedff, executive producer (Hungry Man, Rio de Janeiro); Caroline Gibney, head of production; JD Davison, line producer; Mino Jarjoura, production supervisor. Shot on location in Rio. Editorial: MacKenzie Cutler Gavin Cutler, editor; Erik Laroi, assistant editor; Melissa Miller, executive producer. Postproduction: Company 3 New York Billy Gabor, colorist. Visual Effects: Method Tom McCullough, VFX artist; Colleen Garvey, producer; Luis Ribei