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California Milk Processor Board's "Amazing Contortionist"

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SHOOT Staff
Wednesday, May. 10, 2006

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Milk does a contortionist good--that's the message of this Spanish-language spot in which cow juice enhances drinkers' muscle flexibility and coordination. We see a family of circus performing contortionist in everyday life. A mom ties her daughter's shoes by literally bending backwards 180 degrees. Dad reads a newspaper by holding it with his feet. A daughter turns herself into a hula hoop. The parting rhetorical question: got milk?

Credits

Agency: Grupo Gallegos Favio Ucedo, Juan Oubina, creative directors; Francisco Puppio, copywriter; Andrews Munera, Guillermo Lucero, art directors; Carlis Barciela, producer. Production Company: Landia,Colibri Films Andy Fogwill, director; Juan Carlos Ferro, DP,John Ehrenfeld, executive producer Editorial: Module Zero Media Jaime Valdueza, editor Postproduction: Method Siggy Ferstl, colorist Visual Effects: KromA Bert Yukich, creative director/compositor; Bob Yukich, on-set visual effects supervisor; Andy Yukich, executive producer. Audio: Swing Musica Jorge Morales, Sebastian Consigli, audio post mixers

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