Dunkin' Donuts's "Movie Line"
Two Star Trek fans are waiting in line at the movies wearing full character costumes, including masks, and arguing about their favorite episodes and characters. One of them says "I don't want to do this anymore. I haven't been in a date in like ever. I'm going to go." He takes off his mask and steps out of line. He is carrying a Dunkin' Donuts coffee. An announcer says "Wake up and smell the coffee." and introduces two new blends of coffee (the two new blends are shown. The camera then returns to the movie line where the desert friends still in line are watching their friend walk away while saying "What a loser." The commercial ends with the announcer saying "Dunkin' Donuts, bring yourself back."
Agency: Hill Holliday Tim Foley, creative director; Bob Pirrmann, associate creative director/art director; Scott Noble, associate creative director/copywriter; Scott Hainline, producer Production Company: Moxie Pictures Frank Todaro, director; Robert Fernandez, executive producer; Matt O�Shea, producer; Mott Hupfel, DP Editorial: Bug Editorial Andre Betz, editor Postproduction: Company 3 New York Billy Gabor, colorist Audio: audioEngine Carl Mandelbaum, audio post mixer